Art Direction | Graphic Design | Video and Editing
Culture of Moderation
We’ve all been there. Ready to leave the bar/club/party, but feeling like we need a reason, any reason, to tell our friends or coworkers in order to avoid being shamed or judged. But we shouldn’t have to feel that way if we want to leave or stop drinking. It’s time to stop needing excuses. Life’s better with moderation.
Role Art Direction, Design, Writing
Awards Ad Rodeo Anvil | Video
Pregnant women hear it all when it comes to drinking while pregnant. So we invented a movement to encourage and champion those who choose to stay dry. We gave them videos to send to naysayers and shirts to wear with pride, a community to join and monthly reminders to keep them motivated. The movement has had thousands of sign-ups, been covered by all major media outlets, become part of the vernacular and has run out of t-shirts.
Role Art Direction, Video Production, Editing, Design
Awards Ad Rodeo Anvil | Best Integrated Campaign
Who better to tell you about the benefits of a Dry9 than the babies who have done one.
Dry9 Baby Interview 1
Dry9 Baby Interview 2
Dry9 Baby Interview 3
Edmonton Police Foundation
Sometimes idea inspiration comes from personal experience. Having had my share of photo radar tickets the idea for the EPF runner poster and direct mail seemed like a natural fit
Role Art Direction, Photography, Design
Awards Ace Award | Best of Show Ace Award | Art Direction Ace Award | Poster Single
College of Dietitians
Everyone seems to think they know what diet is good for you, especially online. It’s time to rethink where you are getting your advice from. A registered dietitian and registered nutritionist are the only truly specialized and educated professionals who should be giving you diet advice.
Role Art Direction, Design, Video Editing
Rose Hip Tea
Edmonton Literacy Coalition
1 in 4 Albertans have issues with reading. Let’s give the average Albertan a taste of what it might feel like to be one of these people. Reading issues will make day to day life complicated but if we help the people with issues, this will go a long way to being solved.
Role Art Direction, Design
Awards Ace Award | Not for Profit Print Series Ace Award | Not for Profit Out of Home
Red the Agency
An enjoyable undertaking for a good cause. For years Red had donated socks during the holidays for people in need. We created a fun, smart call back to a christmas classic, except focused around socks.
Role Art Direction, Photography, Editing
Awards Ace Award | Self Promo
It's a Wonderful Sock
The new Edmonton Realtor website is so good you can easily imagine yourself in the neighbourhood and home of your dreams.
Role Art Direction
Centre for Family Literacy
Reading to your children is important. Not only is it important for them to open their imagination and creativity but it will set them on a path to life long literacy.